Strategic Communications Resources

The aim of our strategic communications work is to empower advocates, campaigners and supporters to tackle the longer term challenge of maintaining public support for democracy, diversity and social cohesion agendas that will prepare the ground for sustainable legal and policy change. 

The resources on this page have been developed following the practice-driven, accessible and skill development focused approach we use for all resources. They directly support independent learning and also those engaged in our various training workshops and longer term capacity building processes in strategic communications (see recent example). We also have resources on narrative change approaches at the campaign level.

**
                                  3 target levels of a strategic communications strategy (as defined by ICPA)
Guide & Cases: Strategic Communications Knowledge Base (2022) - in English
Guide: What is Strategic Communications? (2022) - in English
Case Study - ReThink Media (USA): Winning the narrative space around the Muslim Ban (2022) - in English
Case Study - British Future (UK): Embedding a narrative change strategy into community work (2022) - in English
Case Study - The Great Get Together (UK): Bringing cohesion to life at community level (2023) - in English

- in German

Guide: 10 keys to mobilise strategic communications coalitions (2022) - in English

- in German

Advice – British Future (UK): A sustained approach to communicating with ‘balancer middle’ audiences (2023) - in English

- in German