Narrative Change Resources

The aim of our narrative change work is to empower advocates and campaigners to better engage and reframe often polarised and populist public debates on migration & civic space, open a space for constructive dialogue and ultimately, gain more public support for democracy, diversity and social cohesion agendas. A speciality of our work has been on reframing public debates to engage sceptical movable middle audiences who often represent as many as 60% of the population, are persuadable and can be key to shift the political momentum on an issue.

The resources on this page have been developed following the practice-driven, accessible and skill development focused approach we use for all resources. They directly support independent learning and also those engaged in our various training workshops and longer term capacity building processes in narrative change (see recent example). We also have resources on longer term change of public narratives through a strategic communications lens.